Pack Made to Play

Client Tetra Pak [Global] · Scope Concept / Packaging / Illustration

Most packaging is designed to win the shelf, but who’s thinking about the opening?

We turned it into a small piece of theatre: lift the flap and the tiger springs forward, coiled inside the pack until the seal gives way.

Pack Made to Play — KIDSPLAY_AD_PACKAGE_HERO_CROP LEFT
Pack Made to Play — 008 11 solo
Pack Made to Play — KIDSPLAY_AD_PACKAGE_CONCEPT003 copy_NOCOVER
Pack Made to Play — 051 tigerkartong och bla fingerbrada pa rosa bakgrund

Each concept uses the carton to stage a different reveal. In Pasta Loops, a fisherman pulls a single loop from the bowl as if he has caught it.

Pack Made to Play — 040 11 RIGHT zoom 120 SOLO
Pack Made to Play — KIDSPLAY_AD_PACKAGE_CONCEPT006_NOCOVER
Pack Made to Play — KIDSPLAY_AD_PACKAGE_CONCEPT005

A carton you can’t wait to open.