Carton Karma

Client Tetra Pak · Scope Concept / Art Direction / Film

Tetra Pak wanted to inspire more people to recycle. The task was to show how recycling works — and that it really does.

We created a live-action puppet film featuring cartons with souls of their own and a firm belief in the afterlife.

Carton Karma film still
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Early sketches to define expression and attitude.

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Final character designs for the puppet makers at Dockhus Animation.

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Months of crafting, moulding and refining brought the characters to life.

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On set, ready to roll.

Enough process. Let the cartons speak for themselves!

As far as we know, they are still out there, re-in-cartonated. Over and over and over and…