ARILD LINKS

Client Arild Links [SE] · Scope Brand language / Copy / Messaging

Arild Links makes jewellery from Humanium Metal (Hu) — melted down from illegal firearms seized in conflict zones.

We gave the brand an unsparing voice. Direct language that states where the metal came from, carrying the raw weight of the material.

Arild Links — ARILDLINKS_COPY_001_NOCOVER
Arild Links — ARILDLINKS_COPY_HERO_003
Arild Links — ARILDLINKS_COPY_CONTEXT_002